YPulse keeps a close eye on what’s trending and how cultural habits evolve, and our experts put together a 10 Trends to Know report to help brands understand this generation. One trend brands should be on the lookout for: solitude is becoming trendy. Many European Gen Z are removing the stigma around loneliness, letting everyone know that being alone is not the same as being lonely. From videos about leisurely solo Saturdays to content celebrating single women, child-free lifestyles, and the introvert experience, European Gen Z is learning how to embrace—and even romanticize—time spent alone.   YPulse constantly shares how...