- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Ad/Marketing Effectiveness Report
Young consumers don’t play when it comes to good marketing, which is why brands need to be super clever to reach them. While Gen Z and Millennials may spend more time consuming media than any before them, they are incredibly adept at avoiding the marketing they don’t care to see. So how can brands integrate their advertisements into something young people are actually paying attention to? And what do these gens want from the ads they are seeing?
YPulse’s Ad / Marketing Effectiveness Report digs into where brands need to be advertising, what type of marketing young people like, and what they want to see more of in brand advertisements.
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- Where Gen Z and Millennials are seeing ads that make them want to buy
- What kinds of marketing they would like to see from brands
- The kind of ad content they want from regular people like them
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Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded March 2025. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in March 2025
Additional survey content for Pro users:
How young people feel about different types of marketing, how many feel positive, negative, or neutral about using AI, photoshop, trans models, and more in ads, and how many have bought something with a branded logo on it.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.