YPulse predicted that in 2024 we’d see more brands competing to become Gen Z’s third spaces, and we’re already seeing examples proving the trend is picking up. A third place is a space where people can go, talk to others, and connect deeper over a shared activity. And to better understand how young people connect outside school and work, YPulse asked young Europeans 13-39-year-olds if they even have a third place. The majority (62%) of them answered yes—perhaps surprisingly given the existing narrative around their ability to find connections outside work or school. But where exactly are these places where European Gen Z are finding IRL community? In YPulse’s recent WE Experiences survey, we asked European 13-39-year-olds who say they’ve got a third place where is that, from a list of 14 options to choose from—including libraries, coffee shops, and bookstores.* Their responses show European Gen Z largely agree on their third place: European Gen Z’s top third place is the park When asked young who do have a...
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