British Gen Z knows exactly what they want from brands: experiences worth leaving the house for. Out of the five European countries YPulse surveys (Italy, Spain, Germany, France, and the U.K.), young Brits have the highest interest in brand pop-ups, with 78% interested in attending one. Sure, the free products are a perk, but many young Brits (60%) want to attend brand pop-ups because they genuinely like going to unique events. Plus, as we’ve said before, Gen Z is all about going offline for accessible adventures right now! Clearly, brands have been listening—turning their products into entire worlds through activations like Saltair’s ice cream truck, Morphe’s coffee shop, and even Olay’s “Solarium.” YPulse predicted young people’s appetite for experiences would grow and the past few months have offered plenty of proof. From beauty playgrounds to festival-inspired stops, British Gen Z has been turning up for branded pop-ups that give them something to explore, customize, and of course, share on socials: Pinterest and e.l.f. are helping Gen Z...
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