British Gen Z knows exactly what they want from brands: experiences worth leaving the house for. Out of the five European countries YPulse surveys (Italy, Spain, Germany, France, and the U.K.), young Brits have the highest interest in brand pop-ups, with 78% interested in attending one. Sure, the free products are a perk, but many young Brits (60%) want to attend brand pop-ups because they genuinely like going to unique events. Plus, as we’ve said before, Gen Z is all about going offline for accessible adventures right now! Clearly, brands have been listening—turning their products into entire worlds through activations...