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North AmericaWestern Europe
Travel Report
The majority of Gen Z and Millennials are gearing up for travel this year—and more than last year. But the most popular social media (or TV) destinations are not their only interests. In fact, many young people are looking for something more unique from their travel these days, whether that’s picking a city based on an event, a cool Airbnb with a 5-star view, or going to a “dupe” spot. (Which, naturally, they’ll also find on social media.) Hopefully the travel industry’s current woes (i.e. plane issues and delivery delays) won’t impact young people’s plans too much, though. Either way, we know they’ll find a way to getaway this year for some much-needed R & R.
In this year’s Travel report, YPulse provides insights on young consumers travel motivations, how many trips they plan to take this year, and the types of trips they’re setting their sights on.
Download the full report for further insights
- How many Gen Z and Millennials are interested in traveling this year and why
- Travel trends young consumers are fueling—like dupe travel, event-cations, and solo travel
- What makes young people want to stay at a specific accommodation
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February and March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February and March 2024.
Report length: 19 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded in February and March 2024. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in February and March 2024.
Additional survey content for Pro users: What influences young people on where they want to take vacations / travel, the kinds of trips they are most interested in taking in the future, and open-end responses on where they’d go if they could take a trip anywhere in the world.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.