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Why Young People In France Aren’t As Into Dupes as Everyone Else

YPulse’s data shows young French consumers are less likely to have bought dupes than their European peers—here are the reasons behind this cultural difference…

Written and Edited by the YPulse Editorial Team

Nov 30 2023
Western Europe

KEY TAKEAWAYS

Less than half of young French 13-39-year-olds have already purchased a dupe, whereas the majority of their European peers have done so
Young French people have high regard for the quality of what they buy and are growing up in a culture that values luxury products
Two in five 13-39-year-old Frenchies feel bad about buying dupes

Buying dupes has been the shopping trend of the year, thanks to Gen Z and Millennials. YPulse’s new The Dupe Mindset trend report shows two thirds of European 13-39-year-olds have already purchased one—but this is not the case among young French consumers. Some cultural differences explain why young French people aren’t buying dupes the way their peers are across the region, which are key for brands to be thinking about when marketing. In France, luxury brands are well respected for their know-how and craftsmanship, even amongst the budget-conscious youth. These consumers have high regard for the quality of their products...