YPulse predicted that in 2026, Gen Z would help save the movie theater. And, well, what can we say? We were correct! YPulse’s Back to the Movies trend data shows the number of 13-24-year-olds who go to the theater is at its highest since 2020. With fandom fueling that renewed interest, entertainment brands and studios have been pulling out all the marketing stops to keep young viewers coming to theaters month after month. And no, we’re not just talking about the latest oversized, collectible popcorn bucket (although we’re sure the new Dune: Part Three bucket will have something to say...