Halloween is over, so you know what that means: Merry Christmas! Young consumers are already gearing up for the holiday season—including some of the biggest shoppers of all: Gen Z and Millennial parents buying gifts for their kids. And as we’ve said before, even the youngest Gen Alpha consumers drive much of their parents’ brand and product discovery, which means the products kids discover throughout the year—whether through favorite creators, in-store experiences, or recs from friends—could very well end up under the tree. But how are parent shoppers actually finding out what their influential kiddos are hoping to find there?...