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Where Does Gen Z Listen to Music Right Now?

From social media to radio, Gen Z is listening to music everywhere…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Unlike previous gens, Gen Z has unlimited ways they can listen to music
  • Social media is a major music destination for Gen Z—for more than discovery
  • Despite all the digital streaming options, radio is still in the mix for Gen Z, too (go figure!)
We’ve said it before: music is everything to Gen Z. YPulse’s Music data shows 71% of 13-24-year-olds agree, “I listen to music all day long.” They’re using music to process their emotions, signal their identity, and soundtrack every moment of their day—so access to the right song at the right time matters. But unlike previous gens, who had only physical media or the radio for their music fix, Gen Z can listen just about anywhere, whether it’s through streaming services, video games, or the social platforms they’re constantly scrolling. And Gen Z favors some music services and tech tools over...

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