We’ve said it before: music is everything to Gen Z. YPulse’s Music data shows 71% of 13-24-year-olds agree, “I listen to music all day long.” They’re using music to process their emotions, signal their identity, and soundtrack every moment of their day—so access to the right song at the right time matters. But unlike previous gens, who had only physical media or the radio for their music fix, Gen Z can listen just about anywhere, whether it’s through streaming services, video games, or the social platforms they’re constantly scrolling. And Gen Z favors some music services and tech tools over...
6/17/26
Music Report
Music is how young people define themselves, process their emotions, and get through the day—bu...
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