Watch the replay for the 30-minute TL;DR Webinar on The Dupe Mindset trend research for North America
Dupes are the latest buzzword in shopping trends to hold of Gen Z and Millennials, but what are they really?
YPulse deep dives into dupe culture and the mindset that’s making dupes as popular as they are. We explore how it spreads through socials, the influence the economy has on its trajectory, how dupe mindset has romanticized being on a budget, and how brands can out-dupe the dupes.
Report Length: 41 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded September 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in September 2023.
