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3 Stats Brands Need to Know About Young Parents This Holiday Season

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These three stats show how Gen Z and Millennial parents are celebrating the holidays this year…

TL;DR

  • Gen Z and Millennial parents are more likely than non-parents to kick off their holiday celebrations early this year
  • These parents are also more likely to put more effort into decorating their homes / spaces
  • As a part of their own childhood, young parents love classic holiday movies, TV shows, and music—but they’re more likely to be interested in modern-day reboots, too
For young people, the winter months represent a time when families can come together and embrace the festive spirit—so they can’t wait for it to start. YPulse’s Winter Holiday Plans report data shows Gen Z and Millennial parents are most eager to infuse their homes with warmth and festive spirits this year, especially as they’re...

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