This has been a big year for Gen Z and their hobbies. If you’ve spent any time on TikTok lately—or even just kept up with the headlines—you’ve probably noticed this gen’s growing interest in “granny hobbies.” In YPulse’s July Going Analog trend report, we explored Gen Z’s desire to spend more time doing hands-on hobbies, from knitting sweaters and playing mahjong to birdwatching. But YPulse knows hobbies have always been a big part of how this gen spends their time; our Hobbies and Passions data shows 96% of 13-24-year-olds have at least one hobby. And their hobbies are rarely just...
10/7/26
Hobbies and Passions Report
Gen Z and Millennials aren’t just killing time with their hobbies. For most, hobbies are a ...
Read the report
