This year’s Shopping and Retail report looks at why young consumers shop in-store versus online, what customer experiences they’re interested in, and what the next big trend in retail might be—with all the key points brands need to know now.
- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Shopping and Retail Report
This year’s Shopping and Retail report looks at why young consumers shop in-store versus online, what customer experiences they’re interested in, and what the next big trend in retail might be—with all the key points brands need to know now.
Download the full report for further insights
- Why young people like to shop in-store and online and the advantages of each
- Retail store experiences young consumers are interested in
- How many young consumers are shopping resale retail products
Report Length: 22 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded July 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in July 2023.
Additional Survey Content in the Data File Includes: Specific stores young people are shopping in (e.g. mass merch, online retailers, specialty stores, sporting goods stores, etc.), what young people value when it comes to loyalty / reward programs, and what young consumers see as the biggest issues they face when online shopping.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.