Netflix created a maze in the heart of London to promote the third season of The Witcher. YPulse told you pop-ups are having a moment in Western Europe right now, and Netflix is the latest brand to reach young consumers through this marketing. To celebrate the release of The Witcher’s third season, the streaming giant put in place a special immersive experience last weekend: guests were welcomed by singing bards and invited to explore the world of Geralt, Yennefer, and Ciri through various experiences including a Witcher-themed maze. This isn’t the first time something like this has taken place, and we know Netflix especially likes interacting with young consumers with IRL-activations: remember the extravagant scavenger hunt across London last year? (Secret London)
