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Western Europe

3 Brands Reaching Young Europeans With Pop-Up Experiences

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These three brands have successfully engaged young Europeans with pop-ups stores and experiences…

TL;DR

  • Aldi gave away free drinks through an interactive billboard.
  • Prada is recreating the vibes of its iconic Milan café at the heart of the British capital.
  • Ebay opened a sneakers’ “swap store” to tap into young Europeans’ sneakersmania and their love for the resale economy.
For brands who are wanting to connect with young consumers outside their typical shopping or media experiences, pop-ups have become a popular go-to. Pop-up stores and events are a top way not only for brands to engage with consumers IRL, but also to tap into their love for experiences. Last year in Western Europe we...

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