TikTok Shop is the biggest thing in retail right now. Since officially launching in the U.S. in 2023, it has made headline after headline about changing the way young people discover products. From articles like “TikTok Shop Is Now the Size of eBay” to “TikTok Shop is one of the fastest-growing brands in the US,” it’s clear that the feature has cemented itself in ecommerce. And in many of these stories, Gen Z shoppers are credited as a major driver of this growth. Of course, YPulse has been asking Gen Z about their TikTok Shop use since the feature first...