In a post-social marketing world, brands have to work harder than ever to earn Gen Z’s attention. Social media’s biggest platforms are no longer primarily about sharing updates with a feed of followers; instead, they’ve become entertainment-first spaces where the algo decides what users see—making it difficult for brands to reliably reach the audiences they’ve worked hard to build on social media. But YPulse’s Post-Social Playbook laid out some of the ways that brands should be reaching young consumers off their feeds, including on podcasts, and this year, audio has emerged as one of the more interesting ways brands are...
