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This week, brand controversy galore, Gen Z testing their literacy, and brands’ “bevolution” launches are all going viral…
It’s back to school season, and these four brands have gotten creative to make sure Gen Z is a part of the equation…
Headlines keep saying tons young people are “boomeranging” back to mum and dad’s house, but YPulse data shows a slightly different story…
Gen Z’s fear of cringe has them second-guessing, censoring, and changing what they post online to avoid it…
What's in the feed
Each format does a different job. Together they keep you current on what’s happening, what it means, and what’s coming next.
Example: “Gen Z Girls Obsess Over Off Campus” — covering the #BookTok-fueled show taking over Prime Video, NFL schedule release videos going viral with non-fans, and the CapCut trend turning people into video game menus.
Example: “The Future of Fintech Is Whimsy” — predicting that Cash App’s sold-out $25 NFC wand is the first signal of a broader shift in how young consumers expect payments to feel.
Example: “10 Viral Wellness Trends Gen Z Is Actually Interested In” — unpacking the real gender split in wellness interest instead of treating Gen Z as a monolith.
Example: “YPulse Explains: Gen Z’s Therapy Speak Slang” — breaking down why terms like “triggered,” “boundaries,” and “gaslighting” have migrated from clinical settings into everyday Gen Z conversation.
Also in the feed: rankings, brand spotlights, trend roundups, Western Europe vs. North America comparisons, and more — no two weeks look the same.
What it reads like
YPulse articles aren’t press releases about Gen Z. They’re written by analysts who’ve spent years in the surveys, the comment sections, and the data — and know the difference between a real generational shift and a handful of creators going viral.
Health & Wellness
10 Viral Wellness Trends Gen Z Is Actually Interested In
Extreme wellness trends are flooding social media — but YPulse data shows Gen Z's interest in them is far from one-size-fits-all.
TL;DR
As always, headlines about "Gen Z's latest wellness obsession" can overstate what's actually happening. Some turn a handful of creators — or worse, just one 37-year-old — posting into an entire "Gen Z movement." That's why we ask 13–39-year-olds about 20 of the biggest viral wellness trends each year to see which ones they're actually interested in trying...
Coverage
From viral food trends to fintech, from mental health to sports fandom — if it matters to 13–39-year-olds, it's in the feed.
