Articles
A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.
Cold-Shoulder Tops (a.k.a “Vaccine Shirts”) are on The Viral List
Cold-shoulder tops are in as vaccines roll out (and Dolly Parton is partially to thank)...
What You Need to Know About Virtual Restaurants
What are virtual restaurants & why are they so popular right now? We’re breaking do...
Here Are The Eco-Friendly Products Gen Z & Millennials Are Most Likely to Buy
Over half of Gen Z and Millennials think brands should be creating more eco-friendly pr...
Here’s How Social Media Is Competing with TikTok in 2021
TikTok’s short-form video format has taken over young users’ social feeds—here’s how ot...
3 Stats That Show the Truth About Pandemic Dating
Young singles are in uncharted waters, dating during a pandemic. What has it really bee...
A Burger Chain With No Locations Sold 1M Sandwiches in 2 Months on The Viral List
MrBeast Burger has sold a million burgers, Popeye’s is clapping back at Taco Bell over ...
All the Ways Gen Z Is Bringing Back The 2000s
The 2000s are being revived, as Gen Z brings back styles and accessories you might have...
Want to Reach Gen Z & Millennial Podcast Listeners? Here’s What You Should Know
The majority of Gen Z & Millennials say they listen to podcasts—here's what brands ...
3 Startups Giving Used Clothes & Accessories a Second Life
Gen Z and Millennials have shown that they’re fans of secondhand shopping, and these br...
Gen Z & Millennials Use Social Media Differently—Here’s 3 Charts That Show How
TikTok isn’t the only thing separating Gen Z and Millennials’ social media use. The 3 c...
This Viral Kit Kat Ad Was Created By A Fan on The Viral List
A fake minimalist Kit Kat ad went viral and the actual candy brand noticed, the host of...
The Netflix Effect: How The Streamer’s Shows Create Viral Products
Netflix is becoming a force behind some surprising product sales. Here’s how the stream...
