Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Western Europe
How Popular Are Podcasts in Western Europe? These 3 Stats Tell the Story
Podcasts have been growing in popularity for years now. But how many young European...
North America
Pretty Much Everyone Is Playing Wordle on The Viral List
Wordle (no, it’s not an app) is the new Words With Friends, the Golden Globes Awards ...
North America
Virtual Concerts Aren’t The Only Way Musicians Are Reaching Young Fans
In a time where concerts have become a rarity, some of young people’s favorite music ...
Western Europe
How Young Europeans Are Following Pop Culture, in 2 Charts
We asked Gen Z and Millennials in Western Europe where they're getting their p...
North America
What Do Gen Z & Millennials Have Planned for 2022?
From improving their mental health to being more adventurous, we asked Gen Z and Millen...
North America
How Young People Are Getting More Sober-Curious, In 2 Charts
We took a look at how young people’s drinking has shifted over the past two years, ...
Western Europe
Young Europeans’ Favorite Movies Show That Borderless Culture is Big in Western Europe, Too
We asked European Gen Z and Millennials their favorite movies of all time. Their an...
North America
The Top Celebs & Influencers Young Consumers Think Brands Should Collab With
We asked young people which celebrity or influencer brands should collaborate wit...
North America
Elmo & A Rock Are The Biggest Internet Stars of the Week on The Viral List
Young people are sharing clips from Sesame Street as they channel some Elmo-feuding-w...
North America
Murder, Makeup, & Tea: 5 Podcasts Gen Z & Millennials Are Listening To
We asked Gen Z and Millennials what their favorite podcasts are, and their response...
Western Europe
These Are The 15 Skills Young Europeans Want to Learn in The New Year
New Year’s is here, and resolutions are being set. What new skills do young consume...
North America
Ok, TikTok Is Now Officially Young People’s Favorite App
Gen Z & Millennials’ 10 favorite apps show who’s powering the biggest online tr...