NEW GEN Z 101: Unlock & Outlast Microtrends

Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

North America
Taylor Swift is The Newest Celebrity Private Jet Controversy on The Viral List
TL;DR Taylor Swift has been called out for having the highest emissions of...
North America
Cultural Appropriation Keeps Trending–Here’s What Brands Should Know
Cultural appropriation is an important issue to Gen Z and Millennials, and there ar...
Western Europe
3 Things Brands Should Know About Young Europeans’ Fitness Routines
We know that health and fitness are important to Gen Z and Millennials. But after t...
North America
The Top 10 Retail Apps Gen Z and Millennials Are Using
Retail apps are the bottomless scroll feed of the online shopping world… TL;...
North America
4 TikTok Influencers You Haven’t Heard of Yet, That Millions of Gen Z and Millennials Have
“I never expected this to blow up” is the new “thanks for one million subscribers” ...
Western Europe
NA vs WE: Who Are Online Celebs Influencing The Most?
How does young Europeans’ and North Americans’ affinity for online celebs compare? ...
North America
Gen Z and Millennials Continue Their Moves Into a “New Normal”
Most Gen Z and Millennials still think COVID is a threat—but they’re not staying ho...
North America - Western Europe
BarbieCore, Instagram Updates, and Scarlet May on The Viral List
TL;DR BarbieCore represents a new, inclusive image of femininity Instag...
North America
Is Microdosing The Next Therapy Trend For Young Adults?
Yes, seriously, young adults are interested in microdosing in their day-to-day live...
Western Europe
How Young Europeans Feel About Experiences Now, in 3 Stats
After two years of canceled and delayed events, do young Europeans still value expe...
North America
This Is How Gen Z and Millennials Are Redefining Luxury
The younger gens' definition of splurges and luxury brands are not what you�...
North America
Media Brands Are Blurring the Lines Between Gaming & Other Content
We predicted the gamification of entertainment—here’s how it’s going… TL;DR ...