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A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Furbies are Back—& They’re Evil on The Viral List
Evil Furbies are taking over pop culture, TikTokers are calling out Target and other bi...
These Entertainment Genres Have Been Getting More Popular with Young Consumers
What kinds of entertainment content is getting more popular with Gen Z & Millennial...
This NBA Player is Gen Z & Millennials’ Favorite Pro Athlete
During a weird year for sports, athletes had to get creative with how they co...
3 Companies Making Songs Go Viral on TikTok
TikTok has become a hub for fueling music’s biggest hits—and these companies behind som...
From Recycling to Upcycling, These Fashion Brands Are Getting Creative with Sustainability
Young consumers want brands to take action on the environment. Here’s how some fashion ...
TikTokers Are Buying the #CheapestThing From Luxury Brands on The Viral List
TikTokers are buying the #cheapestthing from luxury brands, Gen Z and Millennials are a...
52% of Young Consumers Have Downloaded a Streaming Service to Watch a Specific Show
Half of Gen Z and Millennials say they’ve downloaded a specific streaming platform to w...
The First Social Platforms Gen Z & Millennials Open When They’re Bored
Social media is entertainment for Gen Z & Millennials—so, what’s the first one they...
4 Brands That Are Making TV Shows & Movies to Reach Young Consumers
With more young consumers turning to streaming services without traditional advertising...
Where Gen Z & Millennials Say They Find Viral Trends, In 2 Charts
We asked Gen Z & Millennials where trends are created—and how they find out about t...
TikTok #SkaterGirls Are Leading the Skateboard Revival on The Viral List
TikTok and skater girls are fueling demand for skateboards, other TikTokers are transfo...
Here’s How Gen Z & Millennials Feel About Brands Encouraging the COVID-19 Vaccine
More brands are rolling out campaigns rewarding vaccinated consumers—but do young consu...
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