Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Western Europe
WE Consumers Don’t Think COVID Is Over Yet—But They’re Ready to Get Out of the House
Young European consumers still see COVID as a long-term threat, but they're ready ...
North America
How Activism on TikTok is Leading to Real Change
TikTok has quickly become a space for young activists to organize and protest—here are ...
North America
Gen Z’s New Favorite Place to Shop for Clothes is an Industry Gamechanger
What Gen Z and Millennials wear has changed because of COVID—have their favorite places...
Western Europe
4 Stats on How Young WE Consumers Are Shopping Now
The pandemic reshaped the way young consumers shop. These four stats show how young Eur...
North America
These Gamers Have Millions of Young Followers—Do You Know About Them?
Gamers are some of the biggest and most popular online creators, with millions of Gen Z...
North America
Marvel’s Shang-Chi Racked Up $94M in 4 Days on The Viral List
Marvel’s Shang-Chi And The Legend of The Ten Rings flew past box office predictions, Ki...
North America
Do Gen Z & Millennials Watch Football? The Answer in 3 Stats
With the NFL season kicking off this week, we asked how many young consumers plan on tu...
Western Europe
Here Are 4 Online Content Creators In Western Europe That Brands Needs To Know
Fame is more fragmented than ever and online influencers have become some of young Euro...
North America
The Competition to Attract Online Creators (With Payments) Is Heating Up
From virtual tip jars to cash bonuses, creator payments are becoming the norm as social...
North America
This Dating App Wants to Help Gamers Find Their “Player Two”
This app wants to help gamers find meaningful connections from new friendships to roman...
Western Europe
Here’s What Platforms Kids in WE Are Watching Most, According to Their Millennial Parents
Millennial parents are letting their kids watch more video content than ever. Here are ...
North America
A Hip Thrusting James Corden In A Rat Costume Is on The Viral List
The Cinderella cast plagued L.A. drivers with a random (not to mention strange) flash m...
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