Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Western Europe
How Young Europeans Are Driving Entrepreneurship, in 4 Stats
The Great Resignation prompted young Europeans to reassess their careers. Now, many are...
North America
One Show Dominates the List of Gen Z & Millennials’ Favorite Current TV Shows
Yes, they love reruns, but this is Gen Z & Millennials’ favorite currently airing s...
North America
How Many Young Consumers Will Shop Black Friday & Cyber Monday This Year?
What do young consumers’ Black Friday and Cyber Monday plans look like this year? The a...
North America
The Top 15 Retail Brands Among Gen Z & Millennials
Our brand tracker reveals which retail brands have the highest YScore+ among young shop...
Western Europe
Here’s Where Young Europeans Are Finding New Music
Music consumption changed during the pandemic—and that includes music discovery. Here’s...
North America
3 Stats On Why Brands Shouldn’t Worry About the Holiday Creep
Holiday marketing and sales have been coming out earlier than ever. But these three sta...
North America
Blonde Hair is Cheugy Now & Looking Clean Is In, on The Viral List
Blonde hair is out and rich brunette hues are in according to Gen Z, Hilary Duff has sp...
North America
This Is the Most In-Demand Gaming Console This Holiday Season
Gaming consoles are always some of the hottest gifts of the holiday season—but just how...
Western Europe
How Young Europeans Will Shop Black Friday and the Rest of the Holiday Season
Holiday celebrations may look closer to normal this year, but what about holiday shoppi...
North America
The Workplace Perks Gen Z & Millennials Actually Want
We asked Gen Z and Millennials about the workplace trends and perks that would actually...
North America
This Has Rapidly Become Gen Z’s Top Music Genre
YPulse’s data shows that young consumers are listening to this music genre more than ev...
Western Europe
These Are Young Europeans’ 15 Favorite TV Shows Right Now
Young Europeans are watching more TV than ever. But what are their favorite shows right...
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