Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

New TikTok Food Trends Are Dividing the Internet on The Viral List
A new “honeycomb pasta” is causing chaos on the internet and Totino's has a tasty twist...
Top 20 Things Gen Z & Millennials Are Doing for Their Mental Health
We asked Gen Z and Millennials what they’re doing to combat anxiety and stress during t...
3 Stats On Social Media Taking Over Gen Z’s Entertainment Consumption
We know Gen Z spends a lot of time on social media, and there’s more evidence than ever...
The App Making Communities for Podcast Fandoms
Podcast fandoms have been growing fast, and listeners are looking for community—this ap...
One Chart That Shows Gen Z & Millennials Are SO Ready For Summer 2021
Gen Z & Millennials’ summers already look VERY different from last year. YPulse dat...
Nike, MSCHF, & Lil Nas X Are Feuding Over “Satan Shoes” on The Viral List
Lil Nas X, MSCHF, and Nike are in a lawsuit battle over a pair of “Satan Shoes,” what b...
How High Fashion Is Infiltrating Video Games
With young consumers spending more time inside video games, fashion brands are finding ...
3 Charts Breaking Down Gen Z & Millennials’ Interest in Plant-Based Food
How many young people are actually eating and drinking plant-based foods and beverages ...
The New Wave of Audio-Focused Social Apps
Thanks to Clubhouse, audio-focused apps are quickly growing in popularity. Here are fou...
Here Are The Social Platforms That BIPOC Young Consumers Are Using Most
What social platforms are BIPOC young consumers using? YPulse’s social media monitor su...
Lil Nas X’s New Music Video Is Racking Up Views & Praise on The Viral List
Lil Nas X takes a stripper pole to hell in his new music video, TikTokers can’t get eno...
4 Financial Services That Want To Help Gen Z Teens Manage Their Money
Gen Z is aging into spending power—and some financial services are starting to target t...
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