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A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

North America
3 Workplace Trends Gen Z Is Already Fueling
Gen Z is already making their mark on the workplace with these 3 trends… TL;...
Western Europe
4 Brands Tapping TikTok to Reach Young Europeans
Having a TikTok marketing strategy is a must for brands trying to reach young Europ...
North America
We Need An American Girl Doll Who Is on The Viral List
TL;DR Instagram and TikTok are coming up with some wild American Girl doll...
North America
You Got #Krissed is One of the Top Trending Hashtags This Month
According to Gen Z, trends start on TikTok first before spreading to other platform...
Western Europe
Young Europeans Say These Are Their 15 Favorite American Brands
American culture has infiltrated young Europeans’ lives—and that includes American ...
North America
Did the Crypto Crash Scare Off Gen Z & Millennials?
Did the crypto crash change how Gen Z & Millennials feel about digital investin...
North America
Just How Big Has TikTok Use Gotten Among Gen Z?
No other platform has won Gen Z over as completely as TikTok–and these are the late...
Western Europe
The Biggest Problems Young Europeans Say They’re Facing Now
The majority of young Europeans say the issues in their countries are getting worse...
North America
How Gen Z Students are Protesting for the Causes They Care About
TL;DR: YPulse research shows the majority of Gen Z have taken action to su...
North America
Beyonce Breaks The Internet With Her #AntiWork Anthem “Break My Soul” on The Viral List
TL;DR: Hasbro’s Nerf debuted its first-ever mascot—and the internet is kin...
North America
2 Body Modification-Lite Trends Gen Z & Millennials Are Fueling
More temporary, approachable ways to make their bodies a canvas are trending with y...
Western Europe
2 Charts Show What Young Europeans Are Looking For In Their Careers
The pandemic caused young people to re-evaluate what’s important to them—and that i...