Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

Here’s How Social Media Is Competing with TikTok in 2021
TikTok’s short-form video format has taken over young users’ social feeds—here’s how ot...
3 Stats That Show the Truth About Pandemic Dating
Young singles are in uncharted waters, dating during a pandemic. What has it really bee...
A Burger Chain With No Locations Sold 1M Sandwiches in 2 Months on The Viral List
MrBeast Burger has sold a million burgers, Popeye’s is clapping back at Taco Bell over ...
All the Ways Gen Z Is Bringing Back The 2000s
The 2000s are being revived, as Gen Z brings back styles and accessories you might have...
Want to Reach Gen Z & Millennial Podcast Listeners? Here’s What You Should Know
The majority of Gen Z & Millennials say they listen to podcasts—here's what brands ...
3 Startups Giving Used Clothes & Accessories a Second Life
Gen Z and Millennials have shown that they’re fans of secondhand shopping, and these br...
Gen Z & Millennials Use Social Media Differently—Here’s 3 Charts That Show How
TikTok isn’t the only thing separating Gen Z and Millennials’ social media use. The 3 c...
This Viral Kit Kat Ad Was Created By A Fan on The Viral List
A fake minimalist Kit Kat ad went viral and the actual candy brand noticed, the host of...
The Netflix Effect: How The Streamer’s Shows Create Viral Products
Netflix is becoming a force behind some surprising product sales. Here’s how the stream...
This “TikTok Meets Tinder” Dating App Wants to Help Gen Z Connect
As Gen Z enters the dating scene, this app wants to leave swiping right behind and use ...
Do Young Consumers Think Brands Have Been Following Through On Their Anti-Racism Promises?
This what young consumers think of brands’ efforts to address diversity & anti-raci...
Gen Z Is Cancelling Side Parts & Skinny Jeans, & Millennials Aren’t Happy on The Viral List
Gen Z & Millennials are sparring over hair parts and jean styles, a feta dish might...
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