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Articles

A daily dose of stats, news, and insights to keep up with Gen Z and Millennial consumers.

North America
Young People Are Saying Goodbye to the iPod on The Viral List
TL;DR: RIP, iPod—Apple is going to discontinue making the devices after ne...
North America
7 Ways Brands Are Authentically Supporting LGBTQ+ Youth—Beyond Advertising
From podcasts to inclusive social media campaigns, here’s seven brands supporting L...
Western Europe
Are Young Europeans Into the Mystical and Magical?
From tarot to crystals to astrology, young Europeans are turning to the supernatura...
North America
The Top Platforms Kids Are Watching Weekly, According to Millennial Parents
What platforms are kids watching video content on weekly? TL;DR: Netfl...
North America
How P&G Is Supporting Gen Z Women in STEM
The entrepreneurial arm of this consumer goods brand teamed up with Her Campus Medi...
Western Europe
Young Europeans Are Using TikTok More Than Ever
TikTok became an entertainment staple among young Europeans during the pandemic, an...
North America
3 Apps Borrowing TikTok’s Formula for Their Own Industry
As TikTok continues dominating young people’s social media consumption, these three...
North America
The Internet Can’t Get Enough of the Met Gala on The Viral List
TL;DR: Fans can’t stop talking about their favorite (and not-so-favorite) ...
North America
5 Brands That Were Made for Gen Z, From Their Maximalist Packaging to Inclusive Values
As Gen Z becomes the target demographic of an increasing number of industries, bran...
Western Europe
3 Stats Show Where Young Europeans Stand on Religion
Gen Z and Millennials have been moving away from traditional religion for a while. ...
North America
Religion Doesn’t Make the Top 10 Ranking of Where Gen Z Turns to for Guidance & Support
We asked young people who they look to for guidance and support outside of their frie...
North America
The Top 15 Brands Young Consumers Want to Work For
YPulse's new Employer Intent Index lets users track the top companies young co...