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YPulse Predicts: The Future of Fintech is Whimsy

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YPulse predicts Cash App’s new tap-to-pay magic wand could be the start of fintech’s whimsical era…

TL;DR

  • Cash App may have just kicked off what YPulse predicts to be the rise of whimsical payment products and more
  • Expect whimsical fintech to expand beyond payment accessories to gamified spending experiences
  • Not a fintech brand? Your brand can still get in on the magic to reach everyone from whimsy-loving young adults to Gen Alpha
YPulse predicts brands are about to enter their whimsical payment era. Exhibit A: Cash App’s newest product—a $25 NFC-powered wand that doubles as both a payment method and a keychain accessory. The product sold out the same day it launched, with disappointed users immediately flooding the comments asking when the next drop would be. While...

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