- Report
- Behavioral
- Report
- Behavioral
North AmericaWestern Europe
Luxury Report
In this year’s Luxury report, you’ll find insights about which luxury products young consumers are interested in buying, what “luxury” means to them, how they feel about cheaper alternatives, and how they want the luxury market to evolve.
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- How many young consumers have purchased luxury goods and what they’re most interested in buying now
- What makes young people willing to splurge on a product or service
- Gen Z and Millennials’ mentality around luxury versus dupes
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Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded October 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in October 2023.
Additional survey content for Pro users: The most recent luxury products and experiences young people have purchased, product characteristics / labels that make young people more likely to purchase products, and reasons why some young people haven’t purchased any luxury goods to-date.
The Data File also includes data split by the following demographics: Gender & Generation, Age Groups, Academic Status, Race, POC, Country, Urban/Rural Status, LGBTQ+, and Parent.
Recent years' reports on this topic
- 2025Luxury Report
- 2024Luxury Report
- 2022Luxury Report
- 2021Luxury Report
- 2020Luxury Report