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Social Media Behavior Report

Gen Z and Millennials say social media is a key part of their social lives, and YPulse is ready to give you the inside scoop. With social media being mobile and easily accessible, more than half of young consumers say they are addicted to social media. Ultimately, they use their favorite platforms to be entertained, create enjoyable content, and keep their loved ones updated.

Download the full report for further insights

  • How social media impacts young consumers lives
  • Top 10 platforms Gen Z and Millennials are using
  • The top platform Gen Z and Millennials think trends originate from
  • How many hours young consumers spend on social media daily
Report length: 20 pages, North America report is based on surveys of 1500 13-39-year-olds in the U.S. and Canada, fielded January 2023. Western Europe report is based on a survey of 2500 13-39-year-olds in the U.K., Italy, Spain, France, and Germany, fielded in January 2023.

Additional survey content for Pro users: Young consumers’ thoughts on if social media positively or negatively impacts the world, who young consumers are following on social media, and the type of content they post on social media.

Recent years' reports on this topic

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North America
Western Europe