The top sports that Millennials and teens love to tune in for might surprise you.
We surveyed 1000 13-32-year-olds on the sports they watch, to find out how often Millennial and teen fans are tuning in to sporting events, what they're watching, and what they're favorites are. According to our monthly survey, 32% of young viewers are watching sporting events on a monthly basis, with 16% tuning in a few times a week:
So what are they watching? When we look at the sports they say they've watched over the last two years, football tops the list for both males and females:
But when we ask them to tell us their favorite sports to watch on TV, the viewing list shifts a bit. We had the Millennials and teens who told us they watch sports to tell us the sport that they most like to watch on TV.* Here are their top 10 responses:
Hard to see past the top five, isn't it? That's because football and college football received by far the most responses, over double the amount that number two sport basketball received. So though there are hints that football might be having difficulties retaining some Millennial fans, it is still the majority's favorite sport to tune into. Basketball ranks as their second favorite, and soccer comes in at number three, ranking above baseball.
We've begun to see the impacts of soccer's popularity among younger viewers, and their favorite sports to watch list indicates that longtime U.S. standbys could be losing ground to futbol. According to some marketing experts, soccer has become a “juggernaut” in the U.S. among younger viewers, prompting some brands to move advertising money into the sport. Heineken, which recently became the Official Beer of MLS believes, “’the Millennial consumer and really the Mexican Hispanic consumer love the sport and [we] will…