Millennials & Teens Sound Off: Their 10 Favorite Sports To Watch

The top sports that Millennials and teens love to tune in for might surprise you.

We surveyed 1000 13-32-year-olds on the sports they watch, to find out how often Millennial and teen fans are tuning in to sporting events, what they're watching, and what they're favorites are. According to our monthly survey, 32% of young viewers are watching sporting events on a monthly basis, with 16% tuning in a few times a week:

So what are they watching? When we look at the sports they say they've watched over the last two years, football tops the list for both males and females: 

But when we ask them to tell us their favorite sports to watch on TV, the viewing list shifts a bit. We had the Millennials and teens who told us they watch sports to tell us the sport that they most like to watch on TV.* Here are their top 10 responses: 

Hard to see past the top five, isn't it? That's because football and college football received by far the most responses, over double the amount that number two sport basketball received. So though there are hints that football might be having difficulties retaining some Millennial fans, it is still the majority's favorite sport to tune into. Basketball ranks as their second favorite, and soccer comes in at number three, ranking above baseball. 

We've begun to see the impacts of soccer's popularity among younger viewers, and their favorite sports to watch list indicates that longtime U.S. standbys could be losing ground to futbol. According to some marketing experts, soccer has become a “juggernaut” in the U.S. among younger viewers, prompting some brands to move advertising money into the sport. Heineken, which recently became the Official Beer of MLS believes, “’the Millennial consumer and really the Mexican Hispanic consumer love the sport and [we] will…

 
 

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The Newsfeed

Quote of the Day: “The [financial] industry has been slow to adapt to the ways in which young people want to be communicated with and to communicate with each other.”—Ian Rosen, CEO, StockTwits (YPulse)

Instagram users can now purchase products without leaving the app. The platform’s shopping tags are evolving to allow users to check out directly inside the app from about 20 retailers using saved payment and shipping information. The move doesn’t just give Facebook a direct cut of each sale, but also allows the platform to collect data that they’ll leverage in their ad targeting. Instagram’s influence over young consumers’ purchases continues to skyrocket, and according to our Shoppability trend, 72% of Gen Z & Millennials are open to buying products on social media. (Recode)

Disney and MAC Cosmetics are debuting a nostalgic makeup line for Aladdin fans. The Disney Aladdin collection features lipstick, an eyeshadow palette, and bronzer in jewel and metallic hues that Princess Jasmine might wear with her bright turquoise outfit. The partnership is part of the lead-up to the live-action Aladdin’s debut, and isn’t MAC’s first time introducing fans to whole new worlds of Disney-themed cosmetics. In the past, they’ve also released Cinderella and Disney villains-themed lines. (Teen Vogue)

Google announced their ambitious plan to become “the future of gaming:” a cloud-based streaming service called Stadia. Gamers will be able to play across device (phones, TVs, tablets, etc.) without waiting for the title to load in a YouTube-connected setting. That means viewers can instantly play titles featured in videos and stream their own gameplay to YouTube—which could challenge industry leader, Amazon-owned Twitch. The Netflix-like service is set to launch this year. (The Verge)

Instagrammable dim sum is going global. The craze stared in Hong Kong, where Social Places serves up bao made to look like tiny pigs and charcoal custard bao filled with “a thick liquid that oozes out like lava,” introducing three or four new incarnations each month to keep customers coming back. Meanwhile at Disneyland Hong Kong, Crystal Lotus customers dine on buns that look like their favorite animated characters, including Frozen's Olaf. In the U.S., San Francisco’s Chili House and New York’s RedFarm are some of the first to take on the trend. (Bloomberg)

Netflix’s next choose-your-own-adventure series lets viewers chart Bear Grylls’ journey through the wilderness. Soon, Netflix viewers will have the chance to become outdoors experts from the comfort of their couches, as they make the survival show celebrity’s choices as he traverses tricky situations. Grylls himself says that he’s “giving viewers an all-access pass to explore the world and its landscapes in my boots” and that “For the first time, my survival is in your hands.” (THR)

Quote of the Day: “One of the biggest myths about Millennials is that they do not want to engage with human beings, especially if a chatbot, app, or a website can be deployed.”—Xiomara Lorenzo, Director, Society of Grownups (YPulse)

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