Millennials & Teens Sound Off: Their 10 Favorite Sports To Watch

The top sports that Millennials and teens love to tune in for might surprise you.

We surveyed 1000 13-32-year-olds on the sports they watch, to find out how often Millennial and teen fans are tuning in to sporting events, what they're watching, and what they're favorites are. According to our monthly survey, 32% of young viewers are watching sporting events on a monthly basis, with 16% tuning in a few times a week:

So what are they watching? When we look at the sports they say they've watched over the last two years, football tops the list for both males and females: 

But when we ask them to tell us their favorite sports to watch on TV, the viewing list shifts a bit. We had the Millennials and teens who told us they watch sports to tell us the sport that they most like to watch on TV.* Here are their top 10 responses: 

Hard to see past the top five, isn't it? That's because football and college football received by far the most responses, over double the amount that number two sport basketball received. So though there are hints that football might be having difficulties retaining some Millennial fans, it is still the majority's favorite sport to tune into. Basketball ranks as their second favorite, and soccer comes in at number three, ranking above baseball. 

We've begun to see the impacts of soccer's popularity among younger viewers, and their favorite sports to watch list indicates that longtime U.S. standbys could be losing ground to futbol. According to some marketing experts, soccer has become a “juggernaut” in the U.S. among younger viewers, prompting some brands to move advertising money into the sport. Heineken, which recently became the Official Beer of MLS believes, “’the Millennial consumer and really the Mexican Hispanic consumer love the sport and [we] will…

 
 

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The Newsfeed

Quote of the Day: “I ignore ads or swipe out depending on length; no ad has EVER made me want to buy something.”—Male, 33, NY

When will gamers get a “Netflix for games”? As titles like Fortnite and Red Dead Redemption 2 make headlines for their record-breaking revenues, a battle royale is heating up between Google, Amazon, Apple, Microsoft, and Verizon to be the first to market with a console-free service that will win over Gen Z & Millennials. Their success will depend on broadband capabilities (games require a lot more bandwidth than shows) and winning over the best developers and titles. (THR)

Today’s teens spend more time doing homework and less time working for pay than the teens of yesteryear. The Pew Research Center reports that 15-17-year-olds are spending 16 more minutes on average doing homework than teens did a decade ago and are less likely to have a job. Their downtime is mostly spent on screens, and though screen time has stayed relatively constant over the years, boys are clocking in nearly an hour more than girls. (We also looked at what they're doing in their free time.) (Pew Research)

American Eagle is launching its own version of Rent the Runway. They’re jumping on the clothing subscription service bandwagon, along with other recent entrants like Express. “American Eagle Style Drop” will let shoppers swap out three items of apparel as often as they want throughout the month for $49.95, which includes shipping and dry cleaning costs. The move appeals to environmentally-minded young shoppers looking for more ways to go zero-waste. (Business Insider)

Some Gen Z & Millennial gamers are fighting depression and anxiety with Fortnite. The game acts as an outlet for negative energy while building up their virtual and IRL friendships. Small successes like gunning down an enemy can be one of the only positive parts of their day, and since the game is played online, they can share their achievements with others. Also, they can join in on the culture surrounding the gaming craze by chatting and watching streams. And we found in our State of Gaming report that Fortnite isn’t the only game giving players a mental health boost. (Mel Magazine)

Screens where shoppers can virtually test out Garnier hair colors are coming to Walmart. L’Oreal’s Garnier brand worked with ModiFace to create their Virtual Shade Selector, which initially launched online. Now, the augmented reality beauty tool is rolling out to 10 Walmarts, along with other select retailers like Walgreens, Wakefern, and Meijer. The high-tech experience will include a one-minute diagnostic test followed by the chance to try on recommended shades from Garnier’s product line. (MediaPost)

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

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