5 Things Millennials Are Doing That Might Surprise You

Lots of assumptions are made about the most-analyzed generation ever, but you might be surprised by what they’re really doing…

Keeping up with Millennials can be tough. They inspire headline after headline every day—the sheer volume of information about them is the whole reason we have a curated newsfeed and newsletter devoted to hand-picking the most-important, relevant data and insights on young consumers. But even if you pay close attention to the way that Millennials and teens are shifting markets and changing industries, there are some things they’re doing that still might surprise you. Here are five behaviors that might not fit your idea of the generation, but they are in fact doing anyway…

1. COUPONING

Think using coupons is too old school for young consumers? Not so fast. Millennials are a generation of coupon “clippers”—though they’re mostly using them digitally of course. Bloomberg reports that almost 90% of Millennials say they use coupons, but while their parents cut the paper kind, young consumers are turning to sites like RetailMeNot and Gilt City to find their discounts and deals. A Ypulse monthly survey found that 92% of 13-33-year-olds have used a discount code online. In the end, their savings amount to the same as they did in the days of scissors and circulars. Traditionally analog coupon distributers like SmartSource and Valpak are finding ways to digitize, and the latter reports that almost 2 million coupons have been printed through their app and mobile site. Shortcuts are also being created for shoppers who favor digital savings: Chrome extension Honey scans any online shopping basket and applies all the coupon and sale codes available for the site automatically. Email is another couponing source for budget-conscious Millennial shoppers. A recent shopper…

 
 

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The Newsfeed

Quote of the Day: “Most social media is an echo-chamber for immaturity.”—Male, 30, MD

Violent video games don’t cause violent behavior, according to “one of the most definitive [studies] to date.” At a time when several states are considering tacking on extra taxes to violent video games, the Oxford Internet Institute’s study found that playing content considered violent did not cause 14-15-year-olds in the U.K. to act more aggressively. The study’s co-author says that previous studies have been influenced by “researcher biases” that led to studies that gave “undue weight to the moral panic surrounding video games.” (GamesIndustry.biz)

A new rosé brand is winning over Millennials with its Instagrammable bottle. The Wonderful Company, known for brands like Fiji Water and Pistachios, brought a new wine brand to market just in time for Valentine’s Day—and it’s already outselling their other labels. JNSQ (an acronym for the French phrase “je ne sais quoi”) sells rosé and sauvignon blanc that come in glass containers designed to look like retro perfume bottles. Influencers and a national marketing campaign helped propel the brand. (Adweek)

Minecraft for mobile made more money than ever in 2018. According to Sensor Tower, the gaming sensation’s mobile version raked in $110 million last year, rising 7% from last year. In addition, 48% of that revenue came from the U.S., followed by just 6.6% from Great Britain. All eyes may be on Fortnite, but the Minecraft Effect still has a hold on young gamers, and Gen Z & Millennials still rank the game as one of their favorites. (Venture Beat)

Nostalgic Millennials can soon set sail on a Golden Girls-themed cruise. The experiential, adults-only cruise will include themed activities like a “One Night in St. Olaf Dance Party,” a game of Ugel and Flugel, and a costume contest for fans dressed up as the main characters. There will also be plenty of trivia, bingo, and cheesecake on this five-night experience aboard the Celebrity Infinity. This isn’t the only cruise ship catering to adults recently; Virgin’s first cruise ship is 18-and-up-only and even has a tattoo parlor on board. (People)

Daquan, the meme account with 12 million followers, is teaming up with All Def Media for a slate of original content. The premium videos will signal a departure from what Daquan is known for: gritty, homemade content that ranges like blurry SpongeBob SquarePants screenshots transformed into memes via clever captions. The new videos will debut across All Def Media and Daquan’s social channels, which include Instagram, Facebook, Snapchat, IGTV, and YouTube. (Tubefilter)

Quote of the Day: “I think social media can bring light to issues that are of importance such as animal rescue and environmental awareness.”—Female, 22, MI
 

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