Young startup founders are depending on TikTok virality to secure funding. Gen Z knows the most valuable asset to a business is human attention. Because of this, young founders are treating content creation like a second full-time job to attract investors. In this nontraditional pitching method, they’re vlogging their daily lives, giving a behind-the-scenes look into their companies, and talking about their products in their videos to appear reliable and profitable. The requirements for having a successful startup have changed over the years and marketing the leadership is now crucial to get a product sold. Still, some investors and founders say that virality is fleeting, and won’t deliver a major, long-term boom in business. (Business Insider)
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