Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z’s Most-Used Social Media Features, App by App

PDF

Gen Z uses the features on different platforms to match how they want to connect, express themselves, or be entertained on each…

TL;DR

  • Gen Z is fans of TikTok Reposts, Instagram Stories, and Reels that let them interact on social media indirectly and casually
  • Snapchat is a truly social platform, so they’re using Snap Map and Stories most to keep close tabs on their friends
  • YouTube Shorts deliver on TikTok-style, video-driven content in a familiar space, giving Gen Z the entertainment they love
YPulse has said it before: Gen Z isn’t using every social platform the same way. Whether they’re watching deep-dive explainers on YouTube or sending quick messages on Snapchat, each app serves a specific purpose in their day-to-day. And it’s not just about the platforms themselves—the features within them matter, too. From Reels and Stories to...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?