Sephora is targeting Gen Alpha with its new “Sincerely Yours” collection. For young kids, the Sephora craze is real: YPulse data shows over half (54%) of 8-12-year-old girls use skincare. Created by 15-year-old influencer Salish Matter and her father Jordan Matter, the line was designed specifically for younger teens and tweens who are just starting their skincare routines. Launching this month with four dermatologist-backed products—a cleanser, serum mist, moisturizer, and sunscreen—the collection avoids anti-aging claims and instead focuses on gentle formulas safe for young skin. What sets Sincerely Yours apart is the way teens themselves shaped it: over 30 teen advisors and tens of thousands of Matter’s fans gave input on everything from product names to packaging, making the pastel-colored brand feel elevated yet age-appropriate. (Glossy)
👀 Read more from YPulse: The Real Data on Tweens Buying Skincare
