Walmart’s viral dupe of the Hermès Birkin bag is selling out. Dubbed the “Wirkin” by young people on social media at just $78, the bag is a certainly more affordable than the original Birkin, which can cost between $26K and $399K. Of course, Gen Z and Millennials know it’s not an exact replacement—but we’ve told you before that they’re more interested in quality for price than designer names these days. Creating affordable designer dupes isn’t a new trend, but this specific bag gained significant attention on social media as some TikTokers say they find the Wirkin more attractive than the original Birkin—one user wrote, “Walmart’s looks better anyways.” Since the Wirkin has gone viral and sold out on Walmart’s website, resale prices have skyrocketed, reaching as much as $300. (CNN)
📊 YPulse data: 59% of 13-39-year-olds agree, “The quality of dupe / fake luxury items makes me less likely to want to purchase a real luxury item”
