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The Top 10 Brands Young People Want Dupes Of

Dupe shopping doesn’t only apply to designer clothes, Gen Z and Millennial shoppers are interested in buying cheaper lookalikes of even their favorite brands…

Written and Edited by the YPulse Editorial Team

Feb 5 2024
North America

KEY TAKEAWAYS

Their Dupe Mindset has Gen Z and Millennials buying cheaper alternatives to every product with no shame
The top brands they want dupes of now reflect both out of reach designers and brands they’re loyal to
Buying dupes doesn’t always mean they’re done with the original brand

Gen Z and Millennials are more than happy to buy a dupe of even their favorite brand thanks to the trend of “dupe mindset.” While buying a “fake” or a “knock-off” was once cause for shame, a “dupe” is neither of those things. Dupes are proudly their own product, but are heralded for working just like a higher-end option, for a much lower price. This means that any brand can be duped, because there’s no more stigma of “real” versus “not real” when shopping for young consumers. The dupe mindset trend certainly grew amongst young consumers as they try...