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The Top 10 Brands Young People Want Dupes Of

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Dupe shopping doesn’t only apply to designer clothes, Gen Z and Millennial shoppers are interested in buying cheaper lookalikes of even their favorite brands…

TL;DR

  • Their Dupe Mindset has Gen Z and Millennials buying cheaper alternatives to every product with no shame
  • The top brands they want dupes of now reflect both out of reach designers and brands they’re loyal to
  • Buying dupes doesn’t always mean they’re done with the original brand
Gen Z and Millennials are more than happy to buy a dupe of even their favorite brand thanks to the trend of “dupe mindset.” While buying a “fake” or a “knock-off” was once cause for shame, a “dupe” is neither of those things. Dupes are proudly their own product, but are heralded for working just...

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