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Snapchat created a filter for young Europeans to show off when they vote.

Jun 05 2024

Snapchat created a filter for young Europeans to show off when they vote. For the European elections happening this weekend, Snapchat is turning the European Parliament’s #UseYourVote campaign into a filter. The aim is to get young people excited about the elections and share with their friends when they head to the polling stations. Snap launched similar political campaigns in France, the Netherlands, and Sweden in the past. (Social Media Today)

đź“Š YPulse data: 63% of European 13-39-year-olds like it when brands encourage shoppers to vote (without supporting any party / candidate)

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