TikTok announced a new Fan Spotlight for music artists. Just as they could for brands with a similar spotlight feature, anyone can now be featured on their favorite artists’ official account by making posts with their audios. Artists can select up to five fan videos to feature in their music section with their songs, showcasing their most devoted fans (or just the most creative ones). And as Universal Music Group recently returned to the platform, this will boost discoverability for artists and their songs back up, along with encouraging more musicians to make TikTok a focus. (Social Media Today)
đź“Š YPulse data: 67% of 13-39-year-olds who discover music on social media use TikTok to find new songs / musicians
