Speaking of viral games, Neopets is making a huge comeback. After being bought a few months ago, Gen Z and Millennials were thrilled to hear their nostalgic fave was being reactivated. Its current userbase reflects the true power of that nostalgia: 40% are 25-34-years-old and 26% are 18-24. Since its return in November, the game has tripled its monthly users to 300K—though it boasted more than 25M in the early 2000s as a fully-economized, social gaming hub of a generation. And since it’s long lapse in major updates, fans have been making similar projects, which owner NetDragon is surprisingly embracing by integrating community projects to the site—perfect for the new gen of in-game designers. (The Guardian)
📊 YPulse data: 66% of 18-39-year-olds agree, “I love doing things that make me feel like a kid again”
