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Subculture Series: Gen Z Metaverse Designers

Subcultures are what drive Gen Z’s interests—and YPulse’s Subculture Series explains how brands can engage with these hyper-passionate communities…

Written and Edited by the YPulse Editorial Team

Apr 17 2024
North America

KEY TAKEAWAYS

Metaverse worlds like Roblox are building a new community of Gen Z virtual world designers
These designers are using 3D modeling tech to craft digital goods like fashion accessories for avatars
Young people are avid consumers in virtual worlds and brands should be tapping the talent of Gen Z designers to help make digital goods

YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, our spotlight is on the rising phenomenon of Gen Z designing custom content in virtual worlds, reshaping the metaverse landscape and building lucrative careers from their creativity… Gen Z is rocking the metaverse and making it their own. This gen is spending a good chunk...