article

Subculture Series: Gen Z Metaverse Designers

Subcultures are what drive Gen Z’s interests—and YPulse’s Subculture Series explains how brands can engage with these hyper-passionate communities…

Written and Edited by the YPulse Editorial Team
KEY TAKEAWAYS
  • Metaverse worlds like Roblox are building a new community of Gen Z virtual world designers
  • These designers are using 3D modeling tech to craft digital goods like fashion accessories for avatars
  • Young people are avid consumers in virtual worlds and brands should be tapping the talent of Gen Z designers to help make digital goods
YPulse’s Subculture Series shares deep dives into some of Gen Z and Millennials’ ever-evolving list of subcultures. Our research shows how these gens thrive off connectivity and find solace in niche communities (and there’s a lot of them). While some involve fandoms they love, others involve deep trends and highlight bigger cultural shifts. This month, our spotlight is on the rising phenomenon of Gen Z designing custom content in virtual worlds, reshaping the metaverse landscape and building lucrative careers from their creativity…  Gen Z is rocking the metaverse and making it their own. This gen is spending a good chunk...

Stay on the Pulse

Latest Stories
Related Articles
Article

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social features into their platforms…  

Article

Black Gen Z’s contemporary dance trend, Verity the smiling AI assistant, and parents’ AI photos are all going viral…

Article

Gen Z has made Coach a luxury fave, and the brand is giving them plenty of reasons to keep coming back…

YPulse Weekly Newsletter

Get our editors’ weekly picks on the Gen Z and Alpha stories you need to know.

Your newsletter subscriptions are subject to YPulse’s Privacy Policy and Terms and Conditions.

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?