Millennials are more interested in astrology than Gen Z. According to The Harris Poll, 83% of Millennials expressed belief in astrology to some extent, while only 62% of Gen Z shared this sentiment. The trend was huge at the height of the pandemic, and while interest in astrology did not disappear after 2021, it’s no longer commonly portrayed, especially in U.S. media, as a fresh trend. Even though opinions on astrology may vary over time, it’s essential to recognize that it’s definitely not going anywhere anytime soon. Astrology is still thriving on platforms like TikTok due to its diverse and extensive user base spanning across gens. (Cosmopolitan)
📊 YPulse data: 23% of 13-39-year-olds have participated in astrology practices
