Gen Z want to be business owners—and they have all the tools. It used to be that testing new ideas and products required keeping physical stock, expensive infrastructure, and extensive marketing campaigns. But now, with the affordability of social media marketing, business software, and user-friendly data analysis tools have significantly decreased operational expenses. Older entrepreneurs are seen struggling to adapt and develop their ideas effectively in the competitive business environment, but one of the major areas where Gen Z has made a significant impact is in the realm of branding. (Business Insider)
📊 YPulse data: 54% of 13-39-year-olds agree that starting a business is important to them
