Gen Z is still using Facebook, but mainly for its Marketplace.

Gen Z is still using Facebook, but mainly for its Marketplace. Marketplace provides a budget-friendly option for young people who may not have much extra money, allowing them to locally purchase items that are typically out of their price range. It is favored among young consumers especially due to displayed profile ratings, enhancing credibility and safety for purchases. Marketplace is easily compared to thrift shopping and second-hand stores, which Gen Z and Millennials have been fans of for years—but of course, Marketplace is right on their phone. (NYT)

📊 YPulse data: 46% of 13-39-year-old Facebook users use Facebook Marketplace