Aldi is selling a $13 Adidas and Nike sneaker dupe.

Aldi is selling a $13 Adidas and Nike sneaker dupe. Aldi is stepping further into fashion by releasing a pair of sneakers that is nearly a fifth of the price of the same style from name brands. The sneakers are already being compared to brands like Nike, Alo, and Adidas who sell similar white, basic trainers. And in case young consumers want an entire Aldi outfit (which they really might), they have a matching pullover, joggers, and bucket hat. (Parade)

📊 YPulse data: 59% of 13-39-year-olds would rather buy a cheaper version that captures the aesthetic of the expensive but authentic item than the real thing