Amazon released a new ad to promote resilience in women’s football. Last summer, Amazon signed a multi-year partnership with the UEFA to become the official sponsor of European Women’s Football until 2025 (the year of the Women’s Euro). Now, Amazon’s new multi-channel ad showcases the passion that women bring to football, with the tagline “You bring the grit, we bring the stuff.” YPulse documented the boom of women’s sports in Western Europe and advised brands to hop on the trend and build partnership with sports leagues. (The Drum)
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