Women’s sports are having a moment in Western Europe right now: data from YPulse’s WE Sports and Athletics Report shows that more than three-quarters of young European women agree with the statement “Women’s sports are just as interesting as men’s sports,” a +7pt increase from 2022. But this year’s report also contains some fascinating insights regarding young women’s growing interest in sports overall—not just womens’ leagues. These two charts tell you the whole story, starting with how many Gen Z and Millennial women in Western Europe consider themselves sports fans: More young women in Europe now consider themselves sports fans...
4/19/23
Sports and Athletes Report
YPulse’s 2023 Sports and Athletics report explores what sports young consumers participate in t...
Read the report
