The diamond industry is facing scrutiny for its environmental impact. Many lab-grown diamond companies claim to be environmentally friendly but lack transparency in their operations and certification from third parties. Social media posts from Gen Z and Millennials have been showing their pride in purchasing lab-grown diamonds for sustainability and ethical reasons. However, the sustainability is questionable due to the energy required in their production. Despite more sustainable practices being needed across the diamond industry, consumer interest in lab-grown diamonds continues to grow, with a focus on ethical sourcing. (Fortune)
📊 YPulse data: 70% of 13-39-year-olds agree that it doesn’t matter if the diamond on a ring is lab-made
