The NHL Blast update features a new 3D visualization of the All-Star game on Roblox. Like many brands you’ve seen before, the NHL is now leveraging Roblox to engage with the younger gens, by showing “exciting elements” of the League—while also educating users about their favorite club teams. So far, the NHL Blast game has attracted 18.4M visitors and accumulated 1.4M hours of playtime. The newest update includes a 3D visualization of the All-Star game and a challenge mode for users to compete with their favorite teams, aiming to increase fan enthusiasm among the next gen of viewers. (Marketing Dive)
📊 YPulse data: 95% of Gen Z and Millennials play video games, and 78% are playing weekly or more often
