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Watch Out TV, Gaming is Dominating Gen Z’s Screen Time

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Nearly all Gen Z and Millennials play video games, which is eating into the time they used to spend watching TV…

TL;DR

  • Media brands are all competing for Gen Z and Millennials’ attention, and video games are a huge rival to traditional media (including streaming services)
  • Gen Z spends more time gaming than Millennials, so brands who want to reach them need to be in their virtual worlds
  • Gamified entertainment, or games from media brands, aren’t yet measuring up to the gens’ favorite gaming platforms
These days, entertainment brands are competing with more than just other entertainment brands for Gen Z and Millennials’ attention. We’ve told you streaming services are competing with social media platforms for video content, but they’re also competing with a completely different form of entertainment: gaming. YPulse’s Gaming report data shows 95% of Gen Z and...

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