These days, entertainment brands are competing with more than just other entertainment brands for Gen Z and Millennials’ attention. We’ve told you streaming services are competing with social media platforms for video content, but they’re also competing with a completely different form of entertainment: gaming. YPulse’s Gaming report data shows 95% of Gen Z and Millennials play video games, and 78% are playing weekly or more often. That means that for nearly four in five young people, TV providers and streaming services are battling with gaming brands (and gaming content) for time on young people’s screens. To see just how tight that competition is, we ask 13-39-year-olds who say they play video games weekly or more often how many hours they spend on the following types of media each week: For gamers, the amount of time spent gaming is rivaling the amount spent watching TV For young people, even those who are avid gamers, TV is still the top media they’re spending time on weekly or more often—but not...
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