Claire’s is hiring a “Gen Zalpha” influencer team to reach teens. The brand just launched what they’re calling “The Collab,” a “Gen Zalpha” influencer platform featuring diverse brand ambassadors ranging from 7-17-years-old. The initiative is aiming to engage young consumers through inclusive marketing and collabs on decision making in content creation and in-store experiences. Members, including fashion designers, musicians, and athletes, will shape Claire’s marketing efforts. The retailer is embracing digital strategies to reach young shoppers, tapping into Gen Z and Gen Alpha preferences on popular platforms like Roblox, too. As we know, the majority of Gen Z are nano-creators—and they’re quite eager to work with brands. (Marketing Dive)
📊 YPulse data: 81% of Gen Z agree, “I’d be excited if a brand wanted to use my content (credited) in their marketing / ads”
