The majority of Gen Z and Millennials are creating content for and audience, they’re already talking about the brands they love, and they’re ready to make it official… TL;DR The majority of Gen Z and Millennials are creating content for an audience, and most are already talking about brands organically Young people would be excited to have their content featured on a brand’s social channels or in their marketing if it’s credited Some are already promoting products, and the majority would be open to brands reaching out YPulse’s New Content Creators trend report found the majority of young people are creating content for an audience beyond their family and friends, making almost everyone in these generations an influencer in their own right. While these young nano-influencers may have a smaller audiences, they are using social media as their creative outlet and reaching hundreds if not thousands of followers. And thanks to platforms like TikTok, any of them could go viral in the blink of an algorithm. For brands, young...
- Article
