Coca-Cola announces a new permanent flavor: Spiced. The company is facing a declining interest in soda as people are opting for water or other fizzy, sugarless drinks. But sales of flavored sodas have been growing faster than cola, driven by a “multicultural population” and changing consumer preferences. This new flavor, described as “traditional Coke flavor with raspberry and spiced flavors,” is hoping to appeal to these changing tastes and demographics in the U.S. especially. YPulse data shows Gen Z views Coca-Cola as one of the most authentic brands, showing their innovations continue to stay true to the brand’s core identity. (CNN)
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