Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.

  • To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”

Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.

  • To see this content for any Region, use the “Content Filter”.
Back to insights
  • Article
  • Article
North America

Gen Z’s Top 10 Most Authentic Brands

PDF

YPulse’s Brand Tracker data shows these are the top 10 most authentic brands according to thousands of Gen Z…

TL;DR

  • Nike is Gen Z’s most authentic brand
  • Dove is the only beauty brand amongst Gen Z’s top authentic brands thanks to consistent messaging in the right online spaces
  • Coca-Cola is the third most authentic brand, winning over Gen Z by staying consistent while simultaneously playing into innovative trends
Authenticity has been a brand buzzword when it comes to reaching Gen Z for some time now, but what does it actually mean? YPulse data shows that Gen Z says a brand is “true to themselves” when they are honest and transparent about their practices and have a true personality that they’re not afraid to...

Ask Anything About This Article

Get personalized insights and answers

Here are some suggestions:

Related content

Reports referenced in this article

Enter your colleagues' emails (max 10) to invite them to sign up for a YPulse account. We'll send them a message and let them know you invited them.

plus-circle Created with Sketch Beta.

Are these emails correct? If so, click Submit Invitation(s)?