OLIPOP has launched a “Mocktails in Minutes” campaign for Dry January. After riding TikTok success from the “gut health” trend, the soda brand is now taking on the sober-curious market by placing their drink as an alcohol-alternative. As part of this campaign, OLIPOP will be giving away 5K free sodas through Instacart, allowing customers to easily access and enjoy these non-alcoholic drinks. Additionally, the company is offering a “Virtual Soda Sommelier” to assist in creating mocktail recipes using OLIPOP and other ingredients consumers may have at home. YPulse data shows non-alcoholic drink brands are gaining popularity with Gen Z as they lean into intentionally not drinking, even as they just turn 21. (Vice)
Reports and Webinars are limited to the Region terms of your Pro and Prime subscription, as shown in “Purchased Regions”.
- To filter all content types to individual Region(s) you have purchased, apply your Region(s) under “Purchased Regions.”
Articles, Video Updates, and News across all Regions are open to all Pro and Prime subscribers.
- To see this content for any Region, use the “Content Filter”.
