TikTok is gaining popularity as a trustworthy search engine, particularly among Gen Z. A recent study by Adobe of more than 800 consumers and 250 business owners shows that 40% of consumers are using TikTok as a search tool to find information, recipes, music, and more—and this rises to 64% among Gen Z. In fact, nearly 10% of the younger gen even say they prefer using TikTok over traditional search engines like Google when looking for information. For brands, this means their content needs to prioritize the user experience to connect with younger audiences and establish themselves as reliable sources. YPulse’s Social Media Monitor report shows that more than three quarters of young people say they use social media platforms as a search tool for content, news, products, and more. (Phone World)
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