The Body Shop became the first global beauty brand to be 100% vegan certified. Literally all product categories of the brand (skincare, body care, hair care, makeup, and fragrances) have been approved by The Vegan Society—a first in the industry. Data from YPulse’s Personal Care and Beauty Shopping report shows two in five young Europeans say they’re more likely to buy from beauty brands labelled as vegan. (Fashion United)
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