For the second year in a row, Paris was host to a regular NBA game. YPulse recently told you how the NFL was increasing its presence in Europe, and the same is happening in basketball. This year’s edition of the NBA Paris Games saw the Cleveland Cavaliers opposing the Brooklyn Nets in the French capital’s Accor Arena. The event drew tons of media attention, helped by the presence of the many celebs who attended including David Beckham, Pharrell Williams, and Tony Parker. While football is by far the most popular sport among young Europeans, YPulse research shows basketball follows just behind. (AdWeek)
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